2011年3月10日

5 tips about BP

http://steveblank.com/2010/11/15/creating-startup-success-customer-development-business-model-design/

這是一篇不錯的文章,其實我覺得他最精彩的地方在於第一份投影片。
Successful entrepreneurship 1
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第一份投影片指出了關於StartUP的5個要點:

1. No business survives the first customer contact.
2. It's the business model, stupid.
3. Take time to think through alternative posibility.
4. Your business model is just a set of hypotheses.
5. Don't build your company, until you've verified your Business Model.

其中很重要的觀念是:所有的Business Model都只是猜測!
創業應該應該兩個階段:Research & Execute。在Research階段必須不斷的進行pivot,直到你的Business Model被驗證為止,切記...

Execution is NOT search,
Execution follows search.